Communication Catalyst project has been undertaken by us in partnership with Idobro Impact Solutions to fight malnutrition in marginalised communities through Behaviour Change Communication (BCC) strategies leveraging a multi-stakeholder effort by civil society, academia, corporate, expert professionals and government. Four successful seasons of Communication Catalyst reached out to over 4,000 students from across 100+ cities pan India.
Year 2020 was the culmination of the “Communication Catalyst Contest”. A round table discussion was held at the RISE World Summit 2020 to discuss the top campaign ideas from four years of the competition and rank them based on their intended impact. Senior level experts from the social sector were also invited to steer the round-table conversation. This ranking exercise clubbed with an internal jury review, brought out the top five strategies of the competition till date. This was then followed by the final edition of the competition where NGOs were invited to apply for a grant money by adopting any of the five strategies in their own projects. Over 350 NGOs across India participated and of these 77 were asked to submit a detailed proposal. The 5 best proposals were then presented in front of a Jury. The winner's grant will be used by the NGO to implement the strategy in their own communities and deliver the final outcome of the program – to influence the behaviour of the society as a whole and stimulate adoption of healthier practices to achieve the goal of zero hunger.